Klang Market M.O.S
CHALLENGE
Klang Market is a gastro-bistro concept with 3 units in the Stockholm area.
www.klangmarket.se
– First Klang Market unit located inside a shopping mall and surrounded by another 40 restaurants.
– Preserve the brand concept and the restaurant atmosphere on a new context.
– Create an eye-catching shopfront employing the existing interior concept.
– Provide a visibility between the shopping mall corridors and the restaurant interior.
APPROACH
We studied the shopping mall circulation to settle an optimal location for the accesses and the openings of the shopfront as well as the zones inside the restaurant.
We designed the restaurant interior in a way that stimulate the shopping mall visitors to chose this restaurant over the competence.
Klang Market interior concept uses a wood panel grid as an element to connect areas; by applying this grid over the glass of the shopfront we made the brand recognisable from the corridors contributing at the same time to the ambience of the interior.
OUTCOME
An expressive and comfortable interior that is able to adapt to a gastronomic offer that changes along the day.
An excellent response by the restaurant guests and the staff.
CREDITS
Project developed at Moodus Interior Branding