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Interior Design & Art Direction Reykjavik 2012* * * * *
CHALLENGE
Create the identity, naming, furniture collection & interior architect concepts for an utopian furniture brand. Concepts based in a design manifest & secrecy as its principal statements.
APPROACH
As a part of the general project we were asked to develop a viral campaign in Iceland.
We choose 4 spots in Reykjavik, where we made simple and clever intervention on the facade to encourage people to drop in.
OUTCOME
Inside the building, the public find a big picture wall composed of small packaging bricks.
This small present contains four pills ( lava, wood, ice and geyser), a scale human model and the instructions for the experience, as well.
Soak the pills in water will make them grow. Exhibiting the proportion of this four basic elements and human body, based in real data.
The aim of the experience was put in relation natural resources and human body in Iceland.
CREDITS
Dani Castro (Product Design), Helvio Cuesta (Grapchic Design), Alex Alvarez (Interior Design).